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interesting facts...

The “WTL” in our company name stands for the words “way,” “truth” and “life.” Jesus Christ said He is the Way, the Truth and the Life. This is profound. We are named after Him in this sense. Also, we see the Way as the message of the gospel, the Christian way and The Bible, and many of our projects help point others to these and to an understanding of them; we see the Truth as truths about anything that help provide an understanding of life and God’s role in it, and most of our projects are...

The red and blue in our logo represent the blood Jesus shed, and the stripes and bruises He bore for all mankind at Calvary for our sins and redemption. The white is for the bread which represents His body which was broken for us.

The rounded edges on the WTL logo represent that our art is making the hard topics palatable with soft and loving words to balance the hard truths.

Our “WTL Scratch Logo” is an alternative to our main WTL International logo. It adds a raw, handwritten portion to our standard logo. The handwritten portion was sketched in mere milliseconds on rudimentary, ruled paper once upon a time. This signifies our raw and street edge. We attempt to fill in the gaps left out by traditional Christian society, which hinders delivery of the Gospel with some audiences. We are far from the polished and politically correct face of our foundational inspirat...

The colorful or rainbow touches you might see in some of our designs signify the goodness and vibrance of heaven, reminding our base to keep a heaven-seeking focus. Keep your eyes to the skies and think on godly things as much as possible.

Some products were created just to sell like hot cakes, demonstrating creativity that moves people and makes the human phenomena of trends. The term “WTL Hot Cakes” is reserved for our products which do exceptionally well.

Our special black and brown logo was named the “Jacob’s Black Logo.” We put it on some products in the spirit of a Bible story that features Jacob (who became Israel). Dark prized commodities in recorded history include: oil; prized livestock; hardwood timber; coffee; cocoa; chocolate; Coca Cola!; and diamonds (formed from black coal). Jacob was a herder who was known as a trickster. The Bible says he once told his father-in-law, who he worked for, that he would take his pay in the form of...

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We lead The Way to The Truth to get to The Life—That Good Life.
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